Meet the Team
An International, Multi-disciplinary, and experienced collection of professionals.
Our CEO
Kerensa Neale is a visionary creative director and design innovator with over thirty years of experience in the sports apparel, fashion, and luxury sectors. Passionate about sustainability and durability, Kerensa believes that true brand success is achieved by balancing profitability with responsible practices.
Her design journey began with a Master’s degree in Fashion Design from E.D.Y.M in Madrid, where she graduated with top honors. This solid foundation led her to influential roles with iconic brands like Adidas, Reebok, and Nike. At Nike, Kerensa was ahead of her time, integrating sustainable practices into women’s activewear and performance lines long before it became mainstream.
In Hong Kong, she founded The Source Ltd., a consultancy that brought together a global network of talent to tackle creative challenges with innovation and consumer insights. Her work with clients such as Nike, Levi’s, Li Ning, and Philips Electronics showcased her talent for blending market relevance with aesthetic appeal.
In 2016, Kerensa took on the role of Head of Apparel Design at ASICS Global in Amsterdam. There, she led the team in establishing a prominent women’s running segment and drove market innovation. Her strategic vision and dedication positioned ASICS as a leader in forward-thinking apparel solutions.
Most recently, as the Global Artistic Director at Decathlon, Kerensa has played a key role in redefining the brand’s visual identity and market positioning with a strong emphasis on sustainability. Her leadership led to Decathlon’s first international design exhibition at Paris Design Week 2023, highlighting the brand’s commitment to eco-design practices.
Kerensa’s career is a testament to her belief that creativity and sustainability are not only compatible but essential for driving industry evolution. Her work reflects a deep commitment to integrating ethical practices with groundbreaking design, solidifying her role as a transformative leader in the global fashion and sports industry.
Our Network
Stephanie Calvino
After completing training in applied arts, art history, and product design, Stéphanie Calvino built her career working with various graphic design, communication, and event agencies, which led her to collaborate with renowned organizations such as the Maison Méditerranéenne des Métiers de la Mode, the Clothing Syndicate, the MuCEM, SAFIM, and Aix-Marseille University. Her work spanned Marseille, Paris, and Roubaix, where she became deeply involved in projects with a focus on culture and design.
In 2016, Stéphanie co-founded the Anti-Fashion Project with trend forecaster Lidewij Edelkoort. The first international conference of its kind in France, the event brought together academics, industry leaders, and students to discuss emerging societal trends and innovative economic models, with a strong emphasis on sustainability and the future of the textile industry. The Anti-Fashion Project has since become a key platform for rethinking the environmental impact of fashion and promoting ethical practices.
In 2017, in collaboration with Sébastien Kopp, co-founder of Veja, Stéphanie launched a mentoring program designed to use fashion and culture as vehicles for social integration. This program offers both social and professional support to disadvantaged youth from Priority Urban Neighborhoods (QPV), encouraging them to engage in meaningful careers within the fashion industry while raising awareness of sustainability.
Further demonstrating her commitment to ethical and sustainable practices, Stéphanie played a crucial role in the creation of the Resilience workshop in Roubaix in March 2020. This initiative trained unemployed individuals in textile production to manufacture masks in response to the COVID-19 crisis, addressing both the immediate health emergency and promoting long-term employment opportunities in sustainable textile practices.
Fanny Helou
a graduate of Atelier Chardon Savard, has held various roles throughout her career, from fashion designer to product manager, collaborating with prestigious names such as Tony Ward, CTC Bureau de Style, Laure de Sagazan, and Finger in the Nose. Over the past five years, she served as the Design and Development Manager at Finger in the Nose, a brand recognized for its children's collections, where she led the development of adult sizes, with a strong focus on sustainability through the use of recycled and organic cottons.
In addition to her managerial experience, Fanny embraced entrepreneurship by founding a luxury textile accessories brand. This venture involved creating high-end collections using leftover fabrics and deadstock materials, which further honed her skills in design and product development. She is highly adaptable and thrives in dynamic team environments, especially when collaborating on projects that share her passion for sustainability and innovation.
Fanny has worked as a freelancer, supporting the growth of emerging brands such as Love and Let Dye, Barnie, and Noir Noir. She is experienced in overseeing the entire collection development process, from adhering to stylistic guidelines and schedules to launching technical files and collaborating with manufacturers to finalize prototypes. Her proficiency with creative tools ensures smooth and efficient management of prototype launches, all while balancing priorities and deadlines.
Known for her creativity, curiosity, and proactive nature, Fanny consistently adapts to new challenges and environments with great responsiveness.
Curator and Educational Consultant of Future Fabrics Expo
Amanda Johnston is the Curator and Educational Consultant at The Sustainable Angle, where she has been pivotal in shaping the aesthetic identity and content of their sustainable textiles collection and the Future Fabrics Expo since its launch in 2010. With a background in design consultancy and education, Amanda is a passionate advocate for sustainability, consistently driving the conversation forward on responsible material choices and environmental awareness within the textile industry.
Amanda has co-authored two influential books, Fabric for Fashion and Fabric for Fashion: The Swatch Book, published by Laurence King, which have become essential resources for designers and industry professionals. In addition to her publications, she has led the development of several online educational modules, accessible via the Future Learn platform and the University of the Arts London library, designed to make sustainable practices more accessible. Her commitment to education is ongoing as she continues to teach at the London College of Fashion, UAL.
An engaging speaker, Amanda frequently leads sustainable materials workshops and delivers presentations and seminars at industry events and educational forums worldwide. Through her work, she empowers designers, students, and businesses alike to understand and adopt more sustainable practices in their work.
Ben Hume Paton
British creative director Ben Hume-Paton has built an impressive portfolio of films, experiential projects, and creative content, collaborating with top brands like Burberry, Honda, and Jaguar Land Rover. He began his career focusing on music videos after winning the Fuji Film Scholarship, later transitioning to television commercials and earning recognition for his work with brands such as Nike and Bioré.
Ben has made notable contributions to television, working on shows like Top Gear and documentaries including TT Legends and Jetstream. As Creative Director at Gaucho Productions, he created campaigns for major brands, with a standout project documenting a Discovery 4 navigating the Andes. One of his career highlights was an art project for Honda, culminating in a Berlin exhibition led by artist Ryoji Ikeda.
A strong advocate for sustainability, Ben has recently contributed to his father’s project, Seawater Greenhouse, which uses seawater to cool greenhouses in hot, arid regions, aligning his creative expertise with environmental innovation.
After a brief hiatus, Ben returned to documentary filmmaking with The Line: Saudi Arabia's City of the Future in NEOM, which has garnered over 208 million views. His passion for travel, architecture, and design fuels his approach to filmmaking, which is rooted in storytelling that both engages and inspires audiences across commercial, branded, and documentary projects.
Robert Gatti
is someone I know well and deeply respect for his talent. Robert is the Creative Director at 280Studios, where he leads footwear design and marketing initiatives with a strong emphasis on sustainability and innovation. Throughout his impressive career, which includes key roles such as Creative Director at Decathlon, Footwear Design Director at Adidas, Director of Colors & Materials at Anta, and designer positions at Puma, Reebok, New Balance, Wolverine, and ASICS, Robert has consistently blended a passionate creative vision with technical expertise.
His work balances aesthetic appeal with environmental responsibility, and at 280Studios, he spearheads projects that not only strengthen brand identity but also resonate deeply with consumers. Based just outside of Boulder, Colorado, surrounded by nature, Robert draws inspiration from the Rocky Mountains, balancing his time between his creative work and exploring the outdoors.
Joanne Jorgensen: Pioneering Sustainable Design in Fashion and Footwear
With over two decades of experience, Joanne Jorgensen stands at the forefront of
sustainable materials innovation and design in the fashion and footwear industry. As an award-winning Materials Design Creative Director, she has consistently pushed
the boundaries of eco-friendly creativity.
Most recently, Joanne spearheaded Nike’s Footwear Materials Design Studio in
London (2015-2024), where she championed the revolutionary Flyknit technology—Nike’s most sustainable, zero-waste upper platform for footwear. This role perfectly encapsulated her commitment to merging cutting-edge design with environmental responsibility.
Joanne’s career began in the vibrant fashion scene of New York, where she honed
her craft at industry giants VF Corporation (Nautica) and PVH Corporation. Upon
relocating to London, she lent her expertise to beloved British brands including
Marks and Spencer, Very, and Arcadia, further expanding her influence in the fashion
world.
Witnessing the environmental toll of fast fashion firsthand, Joanne took action by co-
founding a sustainable startup centred on timeless knitwear. This venture exemplifies
her dedication to creating fashion that stands the test of time both in style and
sustainability.
As a passionate design leader, Joanne advocates for zero waste and circular
manufacturing processes. She employs an interdisciplinary approach to spearhead
the future of material design, manufacture and innovation, constantly seeking new
ways to reduce the fashion industry’s environmental footprint.
Beyond her creative endeavours, Joanne is a respected industry leader and
executive coach. She firmly believes that to achieve a system in harmony with
Earth’s ecosystems, we must embrace diverse thinking and human-centered design
approaches. Her vision is to foster a future where both the fashion industry and the
planet can thrive together.
Joanne Jorgensen continues to inspire and lead by example, proving that style and
sustainability can—and must—go hand in hand in the future of fashion and footwear
design.